IGNOU M.com Study Materials/Books
If you come to this page for download each collection of M.com Study Material so you are come at right place. You will get everything for which you have come to here. We have downloaded all available Study Materials of M.com to our System and it is ready and available for all students pursuing M.com from IGNOU.
Study Material for MCO 6 Marketing Management
If you come to this page to download Study Material of MCO 6 Marketing Management issued by IGNOU. So, you have come at right place. We have downloaded all available Study Materials of MCO 6 Marketing Management to our System and it is ready and available for all students pursuing M.com from IGNOU.
These study materials are helpful to solve assignment questions and for term end examination (TEE) conducted by IGNOU.
Block 1 | Nature and Scope of Marketing | Download |
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Unit 1 | Introduction of Marketing | Download |
Unit 2 | Marketing Environment | Download |
Unit 3 | Marketing Information and Research | Download |
Block 2 | Place Decisions | Download |
Unit 4 | Buyer Behaviour | Download |
Unit 5 | Market and Marketing Segmentation | Download |
Unit 6 | Market Targeting and Positioning | Download |
Block 3 | Product Decisions | Download |
Unit 7 | Product Concept and Classification | Download |
Unit 8 | Product Development and Product Life Cycle | Download |
Unit 9 | Branding Packing and Servicing | Download |
Block 4 | Pricing Decisions | Download |
Unit 10 | Objective and Method of Pricing | Download |
Unit 11 | Price Adjustment Strategies | Download |
Unit 12 | Regulation of Prices | Download |
Block 5 | Distribution Decisions | Download |
Unit 13 | Distribution Channels | Download |
Unit 14 | Marketing Intermediaries | Download |
Unit 15 | Marketing Logistics | Download |
Block 6 | Promotion Decision and Emerging Issues | Download |
Unit 16 | Marketing Communication | Download |
Unit 17 | Personal Selling and Sales Promotion | Download |
Unit 18 | Advertising and Publicity | Download |
Unit 19 | Emerging Issue in Marketing | Download |
For attend IGNOU MCO -06 TEE Examination, it is necessary to first submit your Assignments to IGNOU and it is possible from IGNOU Study Material. You can solve your MCO - 06 Assignments with using Books/Materials. Not only Assignments, but you can use it for preparation of Examination and you can get good marks in your M.com Annual Exams with good grade.