Looking for authentic study materials and exam resources for MS - 68 Management of Marketing Communication and Advertising? At StudyMats, we provide curated notes, previous years' question papers (PYQs), and assignment assistance designed specifically for IGNOU and Distance Education students.
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Study Material for MS - 68 Management of Marketing Communication and Advertising
If you come to this page to download Study Material of MS - 68 Management of Marketing Communication and Advertising issued by IGNOU, you have come at right place. We have downloaded all available Study Materials of MS - 68 Management of Marketing Communication and Advertising to our System and it is ready and available for all students pursuing MBA from IGNOU.
These study materials are helpful to solve assignment questions and for term end examination (TEE) conducted by IGNOU.
| Block 1 | Marketing Communication and Advertising Basic Concepts | Download |
|---|---|---|
| Unit 1 | Marketing Communication Process | Download |
| Unit 2 | Communication Key Behaviour Concepts | Download |
| Unit 3 | Indian Media Scene | Download |
| Block 2 | Advertising Campaign Planning and Execution | Download |
| Unit 4 | Planning Communication Strategy | Download |
| Unit 5 | Advertising Campaign Planning Strategic Consideration, Creative Consideration | Download |
| Unit 6 | Advertising Creativity Campaign Planning and Execution | Download |
| Unit 7 | Advertising Research- Role and Trends | Download |
| Unit 8 | Measuring Advertising Effectiveness Definitions and Techniques | Download |
| Block 3 | Media Planning Concepts | Download |
| Unit 9 | Media Concepts Characteristics and Issues in Media Planning | Download |
| Unit 10 | Media Selection Planning and Scheduling | Download |
| Unit 11 | Internets as an Emerging Advertising Medium | Download |
| Block 4 | Marketing Communication Form | Download |
| Unit 12 | Managing Sales Promotion | Download |
| Unit 13 | Direct Marketing | Download |
| Unit 14 | Publicity and Public Relations | Download |
| Unit 15 | Social Marketing Communication | Download |
| Block 5 | Strategies for Advertising Agencies | Download |
| Unit 16 | Functions and Structure of Ad Agency | Download |
| Unit 17 | Managing Client Agency Relationships | Download |
| Unit 18 | Strategies for Account Management | Download |
| Unit 19 | Legal and Ethical Issues in Advertising | Download |
| Block 6 | Case Studies | Download |
| Case 1 | Puripen: Selecting the Communication Mix | Download |
| Case 2 | Ray Ban Sunglasses: Selecting the Target Audience and The communication Objectives | Download |
| Case 3 | Colour Television: The Buyer's Behaviour | Download |
| Case 4 | Project Clear (A): The Advertising Brief | Download |
| Case 5 | Project Clear (B): Formulation of Advertising Strategy | Download |
| Case 6 | Project Clear (C): Formulating Creative and Media Strategy | Download |
| Case 7 | Nishan Jams: Message Strategy and Execution | Download |
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