Looking for authentic study materials and exam resources for MS - 611 Rural Marketing? At StudyMats, we provide curated notes, previous years' question papers (PYQs), and assignment assistance designed specifically for IGNOU and Distance Education students.
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Study Material for MS - 611 Rural Marketing
If you come to this page to download Study Material of MS - 611 Rural Marketing issued by IGNOU, you have come at right place. We have downloaded all available Study Materials of MS - 611 Rural Marketing to our System and it is ready and available for all students pursuing MBA from IGNOU.
These study materials are helpful to solve assignment questions and for term end examination (TEE) conducted by IGNOU.
| Block 1 | Rural Markets- An Overview | Download |
|---|---|---|
| Unit 1 | Rural Markets in India | Download |
| Unit 2 | Understanding Rural Environment | Download |
| Block 2 | Understanding the Rural Consumer | |
| Unit 3 | Differential Aspects of Buying Behaviour and Major Influences on Rural Buying Behaviour | Download |
| Unit 4 | Trends in Consumer Behaviour | Download |
| Unit 5 | Rural Marketing Research | Download |
| Block 3 | Product and Pricing Decisions for the Rural Markets | |
| Unit 6 | Product Development, Adoption process and Modification Decisions | Download |
| Unit 7 | Pricing Decisions | Download |
| Block 4 | Managing the Promotion | |
| Unit 8 | Understanding Rural Media and Current Opportunities | Download |
| Unit 9 | Messages Design And Development for Rural Markets | Download |
| Unit 10 | Rural Sales Promotion Effort | Download |
| Block 5 | Accessing Rural Markets | |
| Unit 11 | Physical Infrastructure and Dynamics of Distribution | Download |
| Unit 12 | Participants in the Rural Distribution Process | Download |
| Unit 13 | Physical Distribution Process | Download |
| Block 6 | Understanding Rural Marketing Process - Case Studies | |
| Case 1 | Rural Communication: A Case Study of Philips Consumer Electronics | Download |
| Case 2 | Mass Media and Social Advertising | Download |
| Case 3 | Rural Distribution for the FMCG Sector - A Case Study of HLL | Download |
| Case 4 | Rural Buying Behaviour: A Case Study of Consumer in Jammu | Download |
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