Looking for authentic study materials and exam resources for MS - 61 Consumer Behaviour? At StudyMats, we provide curated notes, previous years' question papers (PYQs), and assignment assistance designed specifically for IGNOU and Distance Education students.
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Study Material for MS - 61 Consumer Behaviour
If you come to this page to download Study Material of MS - 61 Consumer Behaviour issued by IGNOU, you have come at right place. We have downloaded all available Study Materials of MS - 61 Consumer Behaviour to our System and it is ready and available for all students pursuing MBA from IGNOU.
These study materials are helpful to solve assignment questions and for term end examination (TEE) conducted by IGNOU.
| Block 1 | Consumer Behaviour - Issues and Concepts | Download |
|---|---|---|
| Unit 1 | Consumer Behaviour - Nature, Scope and Applications | Download |
| Unit 2 | Consumer Behaviour and Lifestyle Marketing | Download |
| Unit 3 | Organisational Buying Behaviour | Download |
| Block 2 | Individual Influences on Buying Behaviour | Download |
| Unit 4 | Perceptions | Download |
| Unit 5 | Consumer Motivation and Involvement | Download |
| Unit 6 | Attitude and Attitude Change | Download |
| Unit 7 | Learning and Memory | Download |
| Unit 8 | Personality and Self Concept | Download |
| Block 3 | Group Influences on Consumer Behaviour | Download |
| Unit 9 | Reference Group Influence and Group Dynamics | Download |
| Unit 10 | Family Buying Influences, Family Life Cycle and Buying Roles | Download |
| Unit 11 | Culture and Subculture Influences | Download |
| Block 4 | The Buying Process | Download |
| Unit 12 | Problem Recognition and Information Search Behaviour | Download |
| Unit 13 | Information Processing | Download |
| Unit 14 | Alternative Evaluation in Buying Decisions | Download |
| Unit 15 | Purchase Process & Post Purchase Behaviour | Download |
| Block 5 | Modelling Buyer Behaviour | Download |
| Unit 16 | Early Models | Download |
| Unit 17 | Howard Sheth Model | Download |
| Unit 18 | Recent Developments in Modeling Consumer Behaviour | Download |
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